AHDB has floated a tender for 2024-709 Consumer Segmentation. The project location is United Kingdom and the tender is closing on 26 Jun 2024. The tender notice number is CF-0303600D8d000003VQwdEAG, while the TOT Ref Number is 101837264. Bidders can have further information about the Tender and can request the complete Tender document by Registering on the site.

Expired Tender

Procurement Summary

Country : United Kingdom

Summary : 2024-709 Consumer Segmentation

Deadline : 26 Jun 2024

Other Information

Notice Type : Tender

TOT Ref.No.: 101837264

Document Ref. No. : CF-0303600D8d000003VQwdEAG

Competition : ICB

Financier : Self Financed

Purchaser Ownership : Public

Tender Value : GBP 260000

Purchaser's Detail

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Tender Details

Title : 2024-709 Consumer Segmentation

Location Of Contract : CV3 4PE

Industry : Market research services - 79310000

Value Of Contract : £80, 000 to £260, 000

Description : AHDB intend to procure a Contract to a successful Supplier/s for the provision of Consumer Segmentation. The requirements is split into Lot One - Meat and Lot Two - Dairy. The successful supplier/s will be required to deliver and develop a Consumer Segmentation to underpin the future AHDB strategy and inform upcoming marketing activities. The segmentation needs to be based on actual purchasing behaviour as well as attitudes and should work across multiple AHDB sectors. The aim of the segmentation is to allow AHDB to have a common 'language' for all sectors and a way of targeting consumers more efficiently, beyond just simple demographics.Lot One - Meat a budget of £180, 000 including VAT is available for year 1 including the creation and upkeep of the segmentation.Lot Two - Dairy a budget of £80, 000 including VAT is available for year 1 including the creation and upkeep of the segmentation.Suppliers can apply for one lot or both.Closing date is NOON on the 26th June 2024.The electronic address at which the Procurement Documents have been made directly available by AHDB by electronic means is https://defra-family.force.com/s/Welcome. This is AHDB's e-Sourcing portal.

Published Date : 28 May 2024

Closing Date : 26 June 2024

Documents

 Tender Notice