2024-732 Social Media Services Usa, Canada & Mexico Covering (Beef, Lamb & Pork) Tender

Procurement Summary

Country : United Kingdom

Summary : 2024-732 Social Media Services Usa, Canada & Mexico Covering (Beef, Lamb & Pork)

Deadline : 28 Feb 2025

Other Information

Notice Type : Tender

TOT Ref.No.: 113820189

Document Ref. No. : CF-0444000D8d000003VQwdEAG

Financier : Self Financed

Purchaser Ownership : Public

Tender Value : GBP 471600

Purchaser's Detail

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Tender Details

AHDB are planning to find a supplier/agency that will create a strategy, lead on content creation and engage with target audiences via social media in order to understand product requirements and market needs which are crucial in the realm of exports.



Listed below are some of the actions/requirements that the supplier/agency will be required to complete throughout the duration of the contract:

Strategy & Planning:

• Prepare an approach that will make recommendations on the most effective way to fulfil the goals for increasing brand awareness

• Provide a detailed content calendar outlining the frequency, type, and timing of social media posts

Content Creation:

• Create engaging, high quality and relevant content, including but not limited to text, images, videos, and infographics for campaigns

• Ensure all content adheres to AHDB brand guidelines and maintains a consistent brand tonality

• A point of view on content curation noting that we have staff and farmers creating content

• How to best use User-Generated Content (UGC)

• Ensure the necessary language skills to communicate effectively with the target audience

• Consider using professional translation services to maintain accuracy and cultural sensitivity

• Research cultural norms. Be aware of local customs, traditions, and taboos to avoid misunderstandings

• Create content that is respectful of diverse cultures and avoids offensive or discriminatory language

• Leverage cross-...
Location Of Contract : CV3 4PE
Industry : Advertising and marketing services - 79340000
Value Of Contract : £471, 600
Published Date : 27 January 2025
Closing Date : 28 February 2025

Documents

 Tender Notice