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IARNRÓD EIREANN-IRISH RAIL has floated a tender for 8372 Brand Funnel Research. The project location is Ireland and the tender is closing on 11 Sep 2023. The tender notice number is 2288328, while the TOT Ref Number is 87660751. Bidders can have further information about the Tender and can request the complete Tender document by Registering on the site.
Procurement Summary
Country : Ireland
Summary : 8372 Brand Funnel Research
Deadline : 11 Sep 2023
Other Information
Notice Type : Tender
TOT Ref.No.: 87660751
Document Ref. No. : 2288328
Competition : ICB
Financier : Self Financed
Purchaser Ownership : Public
Tender Value : Refer Document
Purchaser's Detail
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Login to see detailsTender Details
This is a call to competition by Iarnród Éireann for the procurement of Brand Funnel Research. The objective of this research is to ascertain an understanding of the general public-s awareness and attitude towards Iarnród Éireann-s services. Also determining our position within the public transport market place relative to our competitors. The funnel must capture all touch points along the consumer decision making journey. This research should be nationally focused to measure Intercity brand performance and also have a city/urban focus to measure commuter/DART performance. It should be conducted through face to face interviews taking into consideration the complexities of the decision making process for both customers and non-customers. The funnel should measure the general public-s perceptions of and disposition towards Iarnród Éireann and identifying where gaps exist. Also capture the degrees of customer loyalty/advocacy
Procedure : Negotiated with prior call for competition
Publication Date : 11/09/2023
Deadline : 11/09/2023 12:00:00
Documents
Procurement Documents for Ireland
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