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PROCUREMENT has floated a tender for Airport Terminal Advertising Concession. The project location is USA and the tender is closing on 18 Jun 2024. The tender notice number is 2024-003-RFP, while the TOT Ref Number is 101230568. Bidders can have further information about the Tender and can request the complete Tender document by Registering on the site.
Procurement Summary
Country : USA
Summary : Airport Terminal Advertising Concession
Deadline : 18 Jun 2024
Other Information
Notice Type : Tender
TOT Ref.No.: 101230568
Document Ref. No. : 2024-003-RFP
Competition : ICB
Financier : Self Financed
Purchaser Ownership : Public
Tender Value : Refer Document
Purchaser's Detail
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Login to see detailsTender Details
The Sanford Airport Authority (SAA), owner and operator of the Orlando Sanford International Airport, is seeking qualified airport advertising concession firms through the Request for Proposal (RFP) process to submit proposals for the comprehensive management, marketing, operation, and maintenance of the terminal advertising program, which includes digital displays, marketing software, and ongoing business plan development. SAA aims to increase revenues by enhancing its advertising program. This involves ensuring that the program's design aligns seamlessly with the airport's overall aesthetics and reflects the unique characteristics of the surrounding region it serves. The selected firm will coordinate all phases of the advertising concession program at the airport including but not limited to:Formulate comprehensive business strategy to align with organizational objectives.Develop detailed marketing and sales plan, including target audience identification and distribution strategies.Provide recommendations for innovative advertising assets to enhance brand visibility.Manage sales of advertising space, including contract negotiations and client relations.Manage the design, production, and installation of advertising displays across both physical and digital platforms.Ensure smooth operation of digital displays by providing and maintaining software access.Generate and analyze monthly reports to track advertising effectiveness and inform future strategies. Provide the SAA with monthly reports as requested.At SAA's sole discretion, work jointly with SAA on a regular basis, whether it's monthly, quarterly, or yearly, to develop strategies, plans, and recommendations that align with organizational objectives.This endeavor extends the opportunity for non-exclusive rights and entails complete accountability for the design, fabrication, installation, operation, maintenance, and commercialization of advertising space across the airport premises. The awarded firm will also as...
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