Procurement Summary
Country : Canada
Summary : Atb Financial - Rfi 25.58- Media Buying Partner
Deadline : 09 Apr 2025
Other Information
Notice Type : Tender
TOT Ref.No.: 116029800
Document Ref. No. : AB-2025-01970
Competition : ICB
Financier : Self Financed
Purchaser Ownership : Public
Tender Value : Refer Document
Purchaser's Detail
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Login to see detailsTender Details
This RFI aims to gather insights into the media agency landscape to evaluate the viability and structure of a potential multi-agency model. The Agency of Record (AOR) will manage our media buying and ensure brand consistency. The evolving media landscape, increasingly complex customer journeys, and channel proliferation have created fragmented operational landscapes that are challenging to navigate effectively. These conditions necessitate greater flexibility and specialized expertise that a multi-agency approach may better provide.To adapt, we are exploring a multi-agency model that integrates specialized media partners to enhance paid channel efficacy. This approach will allow us to leverage niche expertise, emerging trends, and innovative strategies while maintaining a cohesive, collaborative framework. For this model to succeed, agency partners must demonstrate both the ability and commitment to seamless collaboration with ATB-s internal teams and other media agencies that partner with ATB.This RFI is open to agencies with various structures, whether full-service or specialized, that can meet our needs.
Summary information
Notice type : Request for Information
Language(s) : English
Region(s) of delivery : Alberta
Region of opportunity : Alberta
Procurement method : Non-Competitive
Commodity - UNSPSC Click the links below to see a list of notices associated with the UNSPSC. : 82101501 Billboard advertising See a list of notices associated with this
Procurement Mode : 2025/03/10
Closing date and time : 2025/04/09 10:00 EDT
Documents
Tender Notice