ATB FINANCIAL has floated a tender for Atb Financial - Rfi 25.58- Media Buying Partner. The project location is Canada and the tender is closing on 09 Apr 2025. The tender notice number is AB-2025-01970, while the TOT Ref Number is 116029800. Bidders can have further information about the Tender and can request the complete Tender document by Registering on the site.

Expired Tender

Procurement Summary

Country : Canada

Summary : Atb Financial - Rfi 25.58- Media Buying Partner

Deadline : 09 Apr 2025

Other Information

Notice Type : Tender

TOT Ref.No.: 116029800

Document Ref. No. : AB-2025-01970

Competition : ICB

Financier : Self Financed

Purchaser Ownership : Public

Tender Value : Refer Document

Purchaser's Detail

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Tender Details

This RFI aims to gather insights into the media agency landscape to evaluate the viability and structure of a potential multi-agency model. The Agency of Record (AOR) will manage our media buying and ensure brand consistency. The evolving media landscape, increasingly complex customer journeys, and channel proliferation have created fragmented operational landscapes that are challenging to navigate effectively. These conditions necessitate greater flexibility and specialized expertise that a multi-agency approach may better provide.To adapt, we are exploring a multi-agency model that integrates specialized media partners to enhance paid channel efficacy. This approach will allow us to leverage niche expertise, emerging trends, and innovative strategies while maintaining a cohesive, collaborative framework. For this model to succeed, agency partners must demonstrate both the ability and commitment to seamless collaboration with ATB-s internal teams and other media agencies that partner with ATB.This RFI is open to agencies with various structures, whether full-service or specialized, that can meet our needs.
Summary information
Notice type : Request for Information
Language(s) : English
Region(s) of delivery : Alberta
Region of opportunity : Alberta
Procurement method : Non-Competitive
Commodity - UNSPSC Click the links below to see a list of notices associated with the UNSPSC. : 82101501 Billboard advertising See a list of notices associated with this
Procurement Mode : 2025/03/10
Closing date and time : 2025/04/09 10:00 EDT

Documents

 Tender Notice


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