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DESTINATION CANADA has floated a tender for Brand Love Research and Measurement Framework. The project location is Canada and the tender is closing on 01 Dec 2023. The tender notice number is DC-2023-CD-10, while the TOT Ref Number is 90849391. Bidders can have further information about the Tender and can request the complete Tender document by Registering on the site.
Procurement Summary
Country : Canada
Summary : Brand Love Research and Measurement Framework
Deadline : 01 Dec 2023
Other Information
Notice Type : Tender
TOT Ref.No.: 90849391
Document Ref. No. : DC-2023-CD-10
Competition : ICB
Financier : Self Financed
Purchaser Ownership : Public
Tender Value : Refer Document
Purchaser's Detail
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Login to see detailsTender Details
The purpose of this Negotiated Request for Proposal (the “NRFP”) is to solicit proposals for a research contractor who can design and build a research measurement framework that provides and monitors a holistic understanding of emotional brand love on travel to and within Canada throughout the consumer journey. The resulting measurement framework will measure love in a way that currently doesn-t exist, going beyond traditional brand health and brand equity measures processes. It will help Destination Canada and Team Canada Destination Marketing Organization (DMO) partners know their audience better, build a cohesive Canadian story and differentiate our country in the hearts and minds of travellers.
Summary information
Notice type : Request for Proposal
Language(s) : English
Region(s) of delivery : Canada, British Columbia
Region of opportunity : Canada
Contract duration : 60 month(s)
Procurement method : Competitive – Open Bidding
Selection criteria : Highest Combined Rating of Technical Merit and Price
Commodity - UNSPSC Click the links below to see a list of notices associated with the UNSPSC. : 80141500 Market research See a list of notices associated with this
Procurement Mode : 2023/10/19
Closing date and time : 2023/12/01 17:00 EST
Documents
ddpn-dc-2023-cd-10-cadre-de-recherche-et-de-mesure.pdf
nrfp-dc-2023-cd-10-brand-love-research-measurement-framework_1_0.pdf
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