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DESTINATION CANADA has floated a tender for Brand Love Research and Measurement Framework. The project location is Canada and the tender is closing on 01 Dec 2023. The tender notice number is cb-567-71245357, while the TOT Ref Number is 91146918. Bidders can have further information about the Tender and can request the complete Tender document by Registering on the site.
Procurement Summary
Country : Canada
Summary : Brand Love Research and Measurement Framework
Deadline : 01 Dec 2023
Other Information
Notice Type : Tender
TOT Ref.No.: 91146918
Document Ref. No. : cb-567-71245357
Competition : ICB
Financier : Self Financed
Purchaser Ownership : Public
Tender Value : Refer Document
Purchaser's Detail
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Login to see detailsTender Details
Brand Love Research and Measurement Framework
Solicitation Type : RFP - Request for Proposal (Formal)
Solicitation Number : DC-2023-CD-10
Location : Canada
Description : The purpose of this Negotiated Request for Proposal (the “NRFP”) is to solicit proposals for a research contractor who can design and build a research measurement framework that provides and monitors a holistic understanding of emotional brand love on travel to and within Canada throughout the consumer journey. The resulting measurement framework will measure love in a way that currently doesn-t exist, going beyond traditional brand health and brand equity measures processes. It will help Destination Canada and Team Canada Destination Marketing Organization (DMO) partners know their audience better, build a cohesive Canadian story and differentiate our country in the hearts and minds of travellers.
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