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Tx STATE PRESERVATION BOARD has floated a tender for Bullock Museum Media Buying. The project location is USA and the tender is closing on 05 Sep 2024. The tender notice number is 809-24-0018, while the TOT Ref Number is 106197293. Bidders can have further information about the Tender and can request the complete Tender document by Registering on the site.
Procurement Summary
Country : USA
Summary : Bullock Museum Media Buying
Deadline : 05 Sep 2024
Other Information
Notice Type : Tender
TOT Ref.No.: 106197293
Document Ref. No. : 809-24-0018
Competition : ICB
Financier : Self Financed
Purchaser Ownership : Public
Tender Value : Refer Document
Purchaser's Detail
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Login to see detailsTender Details
The Bullock Texas State History Museum (TSHM), a division of the State Preservation Board (SPB), a State of Texas government agency, is soliciting proposals from proven, culturally-minded, forward-thinking media buying companies to assist TSHM in creating and implementing a paid advertising strategy that successfully leverages the most effective channels to reach intended Austin Designated Market Area (DMA) target audiences. The company will work closely with TSHM to promote the museum-s full experience: exhibitions, theaters, programs and events, venue rental spaces, a membership program, a gift shop (the Museum Store) and an onsite restaurant (The Star Cafe), with the goal of increasing TSHM-s revenue and attendance.Media buying services will include a strategic and effective combination of digital channels and methods, including digital display, programmatic, Search Engine Marketing (SEM), Pay-per-Click (PPC), Over-the-Top (OTT), digital video, digital radio and podcasts, as well as select traditional advertising channels as recommended to reach TSHM-s goals, such as billboards/ Out-of-Home (OOH), print advertising and terrestrial radio.Social media, email marketing, direct mail, website optimization/SEO, graphic design services, and public relations are handled in house and not requested as part of this RFP.
/n Publish Date: 2024-08-01
/n Deadline: 2024-09-05
Documents
ESBD_370409_1722530625967_RFP-809-24-0018--Bullock-Museum-Media-Buying.pdf
ESBD_370409_1722530806485_RFP-809-24-0018-Attachment-B--HUB-Subcontracting-Plan-HSP-.pdf
ESBD_370409_1722530840375_RFP-809-24-0010--Attachment-C--SPB-Standard-T-Cs.pdf
ESBD_370409_1724341269619_Addendum-1-RFP-809-24-0018--Bullock-Museum-Media-Buying.pdf
Procurement Documents for USA
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