Customer Data Platform (Cdp) Tender, United Kingdom - 99173698

Procurement Summary

Country : United Kingdom

Summary : Customer Data Platform (Cdp)

Deadline : 25 Apr 2024

Other Information

Notice Type : Tender

TOT Ref.No.: 99173698

Document Ref. No. : tender_399222/1332268

Competition : ICB

Financier : Self Financed

Purchaser Ownership : Public

Tender Value : GBP 10000000

Purchaser's Detail

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Tender Details

Title : Customer Data Platform (CDP)

Location Of Contract : W1A 1AA

Industry : Data management services - 72322000

Value Of Contract : £8, 000, 000 to £10, 000, 000

Description : The BBC is looking for the service of a Customer Data Platform (CDP), which will be responsible for data management, campaign management and activation. The service will ingest, host, model and manage data by connecting to the BBC's data warehouse, and will manage platform access to this data. It will also oversee campaign creation, orchestration and activation across multiple owned, CRM and paid media channels.The spend range is over the term of 7 years.This includes 1 year for integration/transition, named "Year 0", and a period of three (3) years from the Service Commencement Date (the "Initial Term"). The Contract may be extended for further 3 years from the end of the Initial Term.The spend range over the 7 year term is between £8 million - £10 million. The spend ranges are not committed spend ranges, and are therefore "only anestimation" of spend that could be made through the Agreement.

Published Date : 21 March 2024

Closing Date : 25 April 2024

Documents

 Tender Notice