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WORLD BANK(WB) has floated a tender for Developing a Behaviorally-Informed Communication Campaign for Tax Awareness in Kp Province. The project location is Pakistan and the tender is closing on 10 Mar 2025. The tender notice number is 0002014373, while the TOT Ref Number is 115361923. Bidders can have further information about the Tender and can request the complete Tender document by Registering on the site.
Procurement Summary
Country : Pakistan
Summary : Developing a Behaviorally-Informed Communication Campaign for Tax Awareness in Kp Province
Deadline : 10 Mar 2025
Other Information
Notice Type : Tender
TOT Ref.No.: 115361923
Document Ref. No. : 0002014373
Competition : ICB
Financier : World Bank (WB)
Purchaser Ownership : Public
Tender Value : Refer Document
Purchaser's Detail
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Login to see detailsTender Details
The World Bank is supporting the development of a behaviorally-informed, multi-faceted communication campaign with the Khyber Pakhtunkhwa RevenueAuthority (KPRA) and the Excise, Taxation & Narcotics Control Department(ETNCD) of the Government of KP -to increase property and sales tax awarenessand compliance in the Khyber Pakhtunkhwa (KP) province of Pakistan. Domestic revenue mobilization is a significant challenge inPakistan, particularly in the KP province, where Own Source Revenue (OSR)remains low. Increasing compliance with property and sales taxes is essential forimproving fiscal space and reducing dependence on federal transfers. However, tax compliance in KP faces several barriers, including limited awareness andknowledge on how to report tax obligations, complex tax structures, mistrust inauthorities, and inequitable information access, particularly for women. Addressingthese challenges requires innovative communication strategies informed bybehavioral science (henceforth, behaviorally-informed strategies) to raiseawareness, enhance taxpayer engagement, and foster compliance. Property and sales tax in KP are levied by the ETNCD andKPRA, respectively, and each revenue authority is responsible for facilitating, promoting and enforcing tax compliance for each. The Khyber Pakhtunkhwa RevenueAuthority (KPRA) levies sales taxes on services (officially, general sales taxon services or GSTS) and has an active Communication and Public Relations (PR)team that employs diverse platforms, including print, electronic, and socialmedia, to connect with taxpayers and the public. Businesses are required to chargeand remit sales tax from business-to-business and business -to-consumertransactions involving the sale and purchase of services (sales tax on goods ismanaged at the federal level). Businesses are responsible for reporting andremitting taxes received by other businesses and end consumers to the KPRA. Asa result, businesses are KPRA's primary target group, yet consumers ca...
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