Digital Lead Vendors Tender, Canada - 100801366

Procurement Summary

Country : Canada

Summary : Digital Lead Vendors

Deadline : 07 Jun 2024

Other Information

Notice Type : Tender

TOT Ref.No.: 100801366

Document Ref. No. : 24-053

Competition : ICB

Financier : Self Financed

Purchaser Ownership : Public

Tender Value : Refer Document

Purchaser's Detail

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Tender Details

RFP BACKGROUNDThe University of Waterloo (UW) continues to promote its undergraduate programs to prospective students as part of its broader strategic enrollment management goals.UW is soliciting proposals from potential suppliers to provide enhanced institution and program listings on reputable, high-traffic postsecondary education websites including lead capture functionality for students interested in UW programs. The services may also include (at the sole discretion of UW and contingent on available pricing) additional advertising opportunities, banner ads, newsletters and email campaigns, social media promotion, digital events, and other services as may be offered by the Supplier(s) in conjunction with the listing(s).The listings and associated services will be reliable, low maintenance, and provide accurate lead capture as well as performance metrics and reporting for the listings and promotions. It should also be flexible and scalable in order to meet the changing needs of an ever-growing and expanding campus. It is expected the pricing will be locked in.It is anticipated that standardized content creation will be conducted in-house at UW. The institutional and program listings will reflect standardized content as deployed elsewhere in similar contexts. Creation of content marketing for use in campaigns or promotions will consist primarily of repurposed or re-edited content created by UW and authorized for use by the Supplier(s). The Successful Respondent(s) will be ex...
Solicitation Type : RFP - Request for Proposal (Formal)
Reference Number : 0000269564
Location : Canada, Ontario, Kitchener-Waterloo-Barrie
Delivery Point : Bonfire
Purchase Type : Term: 2024/09/03 12:00:00 AM EDT - 2027/08/31 12:00:00 AM EDT Option: Two additional one year options
Description : RFP BACKGROUNDThe University of Waterloo (UW) continues to promote its undergraduate programs to prospective students as part of its broader strategic enrollment management goals.UW is soliciting proposals from potential suppliers to provide enhanced institution and program listings on reputable, high-traffic postsecondary education websites including lead capture functionality for students interested in UW programs. The services may also include (at the sole discretion of UW and contingent on available pricing) additional advertising opportunities, banner ads, newsletters and email campaigns, social media promotion, digital events, and other services as may be offered by the Supplier(s) in conjunction with the listing(s).The listings and associated services will be reliable, low maintenance, and provide accurate lead capture as well as performance metrics and reporting for the listings and promotions. It should also be flexible and scalable in order to meet the changing needs of an ever-growing and expanding campus. It is expected the pricing will be locked in.It is anticipated that standardized content creation will be conducted in-house at UW. The institution...

Documents

 Tender Notice