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ROYAL AIR FORCE MUSEUM has floated a tender for Digital Marketing Services - Raf Museum. The project location is United Kingdom and the tender is closing on 08 Dec 2023. The tender notice number is NOV456683, while the TOT Ref Number is 91931199. Bidders can have further information about the Tender and can request the complete Tender document by Registering on the site.
Procurement Summary
Country : United Kingdom
Summary : Digital Marketing Services - Raf Museum
Deadline : 08 Dec 2023
Other Information
Notice Type : Tender
TOT Ref.No.: 91931199
Document Ref. No. : NOV456683
Competition : ICB
Financier : Self Financed
Purchaser Ownership : Public
Tender Value : Refer Document
Purchaser's Detail
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Login to see detailsTender Details
The RAFM requires a digital services agency to provide digital services for the Museum including:
Title: Digital Marketing Services - RAF Museum
OCID: ocds-h6vhtk-041673
Published by: Royal Air Force Museum
Authority ID: AA32251
Publication Date: 09/11/2023
Deadline Date: 08/12/2023
Deadline Time: 17:00
Notice Type: Contract Notice
Has Documents: No
Has SPD: No
Abstract: All bidders will need to consider and propose services and costs for the following: regarding Core Services.a. Ux Design User Research: Conduct user research to gain insights into the target audiences, their needs, behaviours, and preferences. How do they interact with the current website.b. Ux Design Audit: Perform a thorough Ux audit of the main museum website, identifying areas for improvement and providing actionable recommendations.c. Customer Journey: Create optimised customer journeys with personas built on the existing digital ecosystem.d. Ux Design Implementation: Develop and implement Ux designs based on the key findings and recommendations from the Ux design audit. Focus on compelling reasons to visit, maximising visit conversion, commitment and commercial opportunity.e. Ux Design System: Establish a Ux design system to ensure consistency, efficiency, and scalability across the museum's digital properties.f. Website Management and Optimisation: Continually improve its performance, with a particular focus on enhancing conversion rates. Moni...
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