Digital Marketing Services Tender, Iraq - 94983793

Procurement Summary

Country : Iraq

Summary : Digital Marketing Services

Deadline : 22 Jan 2024

Other Information

Notice Type : Tender

TOT Ref.No.: 94983793

Document Ref. No. : DCEO-ERB-TECH-2024-001

Competition : ICB

Financier : United States Agency for International Development (USAID)

Purchaser Ownership : Public

Tender Value : Refer Document

Purchaser's Detail

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Tender Details

Tenders are invited for Digital Marketing Services.

Section 3: Scope of Work and Technical Qualifications
The purpose of this RFQ is to engage the firm to provide digital marketing services to Chemonics and
DCEO project. The selected digital marketing company will provide a comprehensive range of digital
marketing services, ensuring the promotion and effective communication of the company-s brands,
products, and services to the intended target audience. The services should be in line with the latest trends
and technology in the digital marketing domain, ensuring maximum reach, engagement, and ROI.
The firm shall, and when requested, provide the following services in all the Iraqi governorates:
1. Digital Marketing Strategy:
• Market Research: Analysis of target audience, competitors, and market trends.
• Strategy Development: Formulation of a comprehensive digital marketing strategy tailored to the
brand's objectives.
• Prepare the platforms and choose the appropriate platforms according to the strategy.
• KPI Setting: Identifying key performance indicators for campaign measurement and evaluation.
• Providing suggestions and consultations regarding content, designs and ideas for specific digital
platforms.
No. Scope of Service Quantity Fee in IQD
1 Digital Marketing Strategy for 1 month 1
2 Digital Marketing Strategy for 2 months 1
3 Digital Marketing Strategy for 3 months 1

2. Community Management
• Social Media Management: Regular updates, post scheduling, and engagement across platforms
such as Facebook, Instagram, x, LinkedIn, etc.
• Customer Engagement: Responding to comments, messages, and handling any queries or
complaints.
• Monitoring & Reporting: Monthly reports on community growth, engagement rates, etc.
No. Scope of Service Quantity Fee in IQD
1 Community Management for 1 month 1
2 Community Management for 2 months 1
3 Community Management for 3 months 1
3. Boosting & Paid Advertisements:
• Social Media Boosting: Boosting posts to enhance visibility and reach.
• Google Advertisements: Setting up and managing Google Ads campaigns.
• Other Platforms: Running ads on other relevant digital platforms like YouTube, TikTok, etc.
No. Scope of Service Quantity Fee in IQD
1 Fees of spending an amount of 100$ - 1, 000$ 1
2 Fees of spending an amount of 100$ - 2, 500$ 1
3 Fees of spending an amount of 100$ - 5, 000$ 1
4 Fees of spending an amount of 100$ - 10, 000$ 1
 The Boosting and Paid services fees for any kind social media platforms, it could be Facebook,
Instagram, Snapchat, YouTube, Google Ads, and TikTok.
 The Digital Marketing company should provide monthly report include Executive Summary,
Budget and Spend Analysis, Reach and Impressions, Engagement Metrics, Conversion Data,
Quality Scores (for platforms like Google Ads), A/B Testing Results (If needed), and
Recommendations and Next Steps.
4. Design & Creatives:
• Social Media Graphics: Creation of banners, posts, stories, etc. tailored for each platform.
• Print Design: Designing flyers, posters, brochures, etc. for promotional events and launches.
• Campaign-specific Creatives: Designing and conceptualizing graphics for specific marketing
campaigns.
No. Scope of Service Quantity Fee in
IQD
1 Social Media Graphics:
• Designs for posts (Quantity 5 - 20)
• Cover and profile pictures
• Stories (Quantity 5 - 25)
• Highlight icons for Instagram (Quantity 2 - 10)
• Infographics for data representation (Quantity 1 - 3)
• GIFs for enhanced engagement (Quantity 1 - 3)
• Stop motion (Quantity 1 - 3)
1
2 Print Design:
• Flyers and leaflets for events or promotions (2 - 10 pages)
• Posters for advertising or informational purposes (2 - 10
pages)
• Brochures for products or services (2 - 10 pages)
• Business cards (1 - 3 items)
• Stationery including letterheads and envelopes and other
stuff (1 - 5 items)
1
3 Campaign-Specific Creatives:
• Themed visuals for campaigns
• Landing page design elements
• Email and other stuff campaign templates and graphics
• Promotional videos and images (Only ideas)
1
5. Content Creation:
• Copywriting: Crafting compelling content for social media, blogs, websites, etc.
No. Scope of Service Quantity Fee in IQD
1 Content Calendar - Social Media posts (5-15 posts) 1
2 Content Calendar - Social Media posts (5-25 posts) 1
 Translating and localizing content for different markets, considering cultural nuances and
language specifics, Arabic, English, and or Kurdish.
6. Animation & Video Production:
• Animated Videos: Producing brand animations, explanatory videos, product demos, etc.
• Videography: Shooting promotional videos, interviews, behind-the-scenes content, etc.
• Video Editing: Post-production and editing of video content.
No. Scope of Service Quantity Fee in IQD
1 Animation Videos - Videos between (5 - 30 Sec) 1
2 Animation Videos - Videos (1 mins) 1
3 Animation Videos - Videos between (2 - 3 mins) 1
4 Videography - Videos between (5 - 30 Sec) 1
5 Videography - Videos (1 mins) 1
6 Videography - Videos between (2 - 3 mins) 1
 Animation & Video Production prices including the operation of pre-production, production,
and post-production depends on need of the clients (Concept Development, Scriptwriting,
Voice Recording, Animation Creation, Special Effects (VFx), Color Grading,
Subtitles/Captions, etc..).

Issuance Date: January 9, 2024

Deadline for Offers: January 22, 2024

Documents

 Tender Notice