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Influencer Marketing Agency Framework Agreement Tender, Germany - 83949901

BERLIN TOURISM has floated a tender for Influencer Marketing Agency Framework Agreement. The project location is Germany and the tender is closing on 06 Jun 2024. The tender notice number is 334537-2023, while the TOT Ref Number is 83949901. Bidders can have further information about the Tender and can request the complete Tender document by Registering on the site.

Procurement Summary

Country : Germany

Summary : Influencer Marketing Agency Framework Agreement

Deadline : 06 Jun 2024

Other Information

Notice Type : Tender

TOT Ref.No.: 83949901

Document Ref. No. : 334537-2023

Competition : ICB

Financier : Self Financed

Purchaser Ownership : Public

Tender Value : Refer Document

Purchaser's Detail

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Tender Details

1. Type and scope of the order

As part of the marketing and communication order, visitBerlin commissions an influencer marketing agency with the advisory, conceptual service as well as the identification, planning and booking of influencers to advertise the travel destination Berlin andassociated offers. A framework agreement is to be concluded for this purpose. This serves as the basis for individual orders that can be called up by the client for a specific project. The agency receives separate orders as a basis for this. For these are made by the contractorcreated in individual offers, which are based on verbal and/or written briefings.

visitBerlin operates the following social media channels, which may be directly or indirectly related to the orders:

- Facebook: @visitBerlin

- Instagram: @visitberlin

- Twitter: @visitBerlin

- TikTok: @visitberlin

The following services are to be provided within the framework agreement:

- The implementation of paid campaigns with influencers on various topics related to the destination Berlin, associated with the Development of creative knockoutsConcepts with an understanding of the visitBerlin brand and the destination of Berlin. The respective campaign goals (including clicks on the landing page, reach, sales, etc.) are defined in advance by the client.

In detail, this means:

o Creation of concepts for influencer campaigns on the basis...
Document Type : Corrigendum/Additional information (Please refer tender document)
Reference Number : D-0005/2023 - visitBerlin - Influencer-Marketing-Agentur
Contract Type : Services
79340000 - Advertising and marketing services
79342000 - Marketing services
79000000 - Business services: law, marketing, consulting, recruitment, printing and security
Authority Type : Other
Type of Procedure : Open procedure
Regulation : European Union
Bid Type : Submission for all lots
Doc Title : Marketing services
Dispatch Date : 2023-06-01
Publish Date : 2023-06-06
Submission Date : 2024-06-06