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It Solution Loyalty (As Saas) Tender, Germany - 98196468

DB FERNVERKEHR AG (BUKR 13) has floated a tender for It Solution Loyalty (As Saas). The project location is Germany and the tender is closing on 02 Apr 2024. The tender notice number is 135312-2024, while the TOT Ref Number is 98196468. Bidders can have further information about the Tender and can request the complete Tender document by Registering on the site.

Procurement Summary

Country : Germany

Summary : It Solution Loyalty (As Saas)

Deadline : 02 Apr 2024

Other Information

Notice Type : Tender

TOT Ref.No.: 98196468

Document Ref. No. : 135312-2024

Competition : ICB

Financier : Self Financed

Purchaser Ownership : Public

Tender Value : Refer Document

Purchaser's Detail

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Tender Details

The current CRM IT landscape of DB Fernverkehr AG consists of various IT systems. The central CRM system, which currently covers many core functionalities of the individual specialist domains, is to be replaced as part of the C³ project. The overarching goal of Project C³ is therefore to improve CRM ITTo renew the landscape and important associated processes of DB Fernverkehr AG. This is intended to ensure that DB Fernverkehr AG's CRM is prepared for the future. The focus of the project is on the implementation of a holistic CRM IT architecture.

The one in the creamThe components of the CRM IT landscape to be replaced that were considered in Project C³ include the following technical domains:

•Communications (dialogue marketing)

•Loyalty (BahnBonus customer loyalty program) - focus of this tender

•Customer Care (customer service)

•Analytics

As well as various Umssystems:

•BahnCard

•BahnBonus App

•Premium World

•Sales system

•and others

The technical coupling of the systems is usually carried out via an integration solution operated internally by DB. In addition, central monitoring is established to support the technical operation of the end-to-end processesert.

Scope of procurement:

The aim of this EU tender is to procure an IT solution for the technical domain of loyalty. This means that this tender is expressly not about completely replacing the entire CRM IT landscape, but rather about a new application that best...
Document Type: Contract Notice
Reference Number: 24FEA72695
Contract Type: supplies
Estimated Value: 0.00 - EUR
Doc Title: IT-Loesung Loyalty (als SaaS)
Dispatch Date: 2024-03-01
Publish Date: 2024-03-05
Submission Date: 2024-04-02