Procurement Summary
Country : Jordan
Summary : Jordan Textile - Pr and Internal Promotion
Deadline : 11 Feb 2025
Other Information
Notice Type : Tender
TOT Ref.No.: 114148957
Document Ref. No. : 0002013651
Competition : ICB
Financier : World Bank (WB)
Purchaser Ownership : Public
Tender Value : Refer Document
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The textile industry in Jordan is a vital sector, contributing significantly to the country's economy. However, despite itseconomic importance, the industry faces challenges in attracting new talent dueto outdated perceptions about working conditions, limited awareness of careeropportunities, and a lack of emphasis on its innovative and sustainablepractices. From another side, the industry managers, despite thehigher wages and benefits, rely on expatriate workers as the local workforce isnot interested in employment in the garment industry and expatriate workershave higher production efficiency.Such claims and perceptions need to be verified, quantified and better understood with the purpose of finding ways to attractmore Jordanian labor to the textile and apparel industry and increase the localvalue addition. The objective of this task is to analyze theemployment landscape in Jordan-s textile and apparel industry, identify ways toattract Jordanian blue- and white-collar labor to the industry and develop thepromotion strategy (set of actions) including comprehensive promotionalmaterials to be used by the project and Jordan`s textiles and clothing sector to improve thepublic image of the industry and attract more individuals to work in thissector.
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