Local Sales Specialist - Aryaf- Maha Mouneh Tender, Lebanon - 93435365

Procurement Summary

Country : Lebanon

Summary : Local Sales Specialist - Aryaf- Maha Mouneh

Deadline : 15 Dec 2023

Other Information

Notice Type : Tender

TOT Ref.No.: 93435365

Document Ref. No. :

Competition : ICB

Financier : Self Financed

Purchaser Ownership : Public

Tender Value : Refer Document

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Tender Details

Tenders are invited for Local Sales Specialist - Aryaf- Maha Mouneh.

Closing Date: Friday, 15. Dec 2023

Intervention Sector(s): Training & Capacity Building

Remuneration range: 3000 to 4000 (USD)

Duration of Contract: N/A

Context & Background
Berytech is a leading organization in the Entrepreneurial Ecosystem in Lebanon, that aims to provide a conducive environment for the creation and development of startups, through incubation, business support, counseling, funding, networking, and company hosting, hence taking part in the economic revival of the country, participating in wealth and job creation, and retaining graduates and high-level skills in Lebanon.

About ARYAF PROJECT
ARYAF serves Micro, Small, and Medium Enterprises operating in food processing, local hospitality, tourism, the restaurant industry, eco-tourism, and Agri-tourism within west Bekaa, Zahle, and South Mount Lebanon.

The program aims to empower sixty MSMEs (Micro, Small, and Medium Enterprises) to increase their sales volume, implement a business continuity plan, and provide training to their staff, including youth, women, and disabled individuals.

The program is funded by The German Federal Ministry for Economic Cooperation and Development (BMZ) and implemented by Deutsche Gesellschaft für International Zusammenarbeit (GIZ), in partnership with Berytech, within the framework of Strengthening Agriculture, Local Communities and Small and Medium Enterprises project (ACE).

Background
Maha Mouneh is a small enterprise that produces homemade mouneh and traditional Lebanese foods such as jams, pickles, liquids, and distillates, ready-made foods preserved without preservatives, and others. Maha Mouneh is located in Deir Ghazal Bekaa and sells its products mainly in the Bekaa region and some outlets in Beirut. Maha Mouneh aims to expand its local sales and penetrate more points of sale, especially in Beirut, where there is a high demand for quality and authentic Lebanese food products.

The objective of this consultancy is to assist Maha Mouneh in developing and implementing a sales expansion strategy that will enable it to increase its market share and reach more customers in the local market. The consultant will work closely with Maha Mouneh's owner and staff to identify the current challenges and opportunities, conduct a market analysis, design a sales plan, and provide training and coaching on sales techniques and customer service.

Scope of Work

Market Analysis: Conduct a comprehensive analysis of the local market in both Bekaa and Beirut to identify potential sales outlets for Maha Mouneh's products. Evaluate consumer preferences, competitor analysis, and market trends.
Strategic Planning: Develop a detailed sales expansion strategy outlining actionable steps to penetrate new points of sale. This should include specific approaches tailored to each target location, considering cultural preferences and market demands. The plan should include the following elements:
Sales objectives and targets for channel
Sales strategies and tactics for each channel
Relationship Building: Establish connections and foster relationships with potential retailers, markets, boutique stores, or other suitable outlets in Bekaa and Beirut. Negotiate terms for product placement and sales agreements.
Marketing and Promotion: Devise a localized marketing and promotional plan to create awareness and generate interest in Maha Mouneh's products.
Monitoring and Reporting: Implement a system to monitor the progress of the sales expansion initiative, regularly reporting to Maha Mouneh on achievements, challenges faced, and suggested adjustments to the strategy.
Deliverables
The consultant will deliver the following outputs:

A situational analysis report of Maha Mouneh's current sales performance
A market research report on the potential points of sale for Maha Mouneh's products in the target areas
Local sales expansion plan
6 new points of sale for Maha Mouneh (6 orders)
A final report summarizing the consultancy activities, results, challenges, lessons learned, and recommendations
Methodology
Phase 1: Market Analysis

Market Research and Analysis:
Conduct comprehensive research on the Bekaa and Beirut markets.
Identify consumer preferences, purchasing behaviors, and trends related to traditional Lebanese foods and preserved products.
Analyze competitor strategies, pricing, and market positioning.
Identification of Potential Points of Sale:
Utilize market research findings to identify potential sales outlets in Bekaa and Beirut.
Prioritize locations based on foot traffic, consumer demographics, and existing market demand for similar products.
Phase 2: Strategic Planning

Sales Expansion Strategy Development:
Develop a tailored sales expansion strategy for each target location (Bekaa and Beirut).
Define specific objectives, sales targets, and key performance indicators (KPIs) for each location.
Determine suitable product offerings, pricing strategies, and promotional tactics for each market.
Partnership Development:

Initiate outreach to potential retailers, boutique stores, markets, and other outlets identified in the market analysis phase.
Negotiate terms for product placement, pricing, and promotional activities.
Secure agreements and partnerships with selected points of sale.
Phase 3: Implementation

Marketing and Promotion Plan:
Develop a localized marketing plan tailored to each market's preferences and cultural nuances.
Phase 4: Monitoring and Evaluation

Progress Monitoring:
Implement a system to track progress against set KPIs and sales targets in Bekaa and Beirut.
Regularly monitor sales performance, market feedback, and the effectiveness of marketing initiatives.
Evaluation and Reporting:
Evaluate the success of the sales expansion strategy periodically.
Prepare comprehensive progress reports detailing achievements, challenges faced, and recommended adjustments to the strategy.
Provide recommendations for further improvement or expansion based on gathered insights.
Qualifications

Proven experience in sales and marketing strategy, preferably within the food industry or SMEs.
Strong network and understanding of the Bekaa and Beirut markets.
Ability to effectively communicate and negotiate partnerships.
Track record in achieving sales expansion goals.


How to apply
Timeline and Application

The selected consultant is expected to start as soon as possible after selection. The contract duration is 10 weeks

Candidates should submit the following documents:

Technical (maximum two pages) describing the methodology to conduct the work based on the content suggested in the section: “Scope of Work, and Deliverables” elaborating it further.
Profile and project references (maximum two pages): A brief explanation of the consultant(s) background should be submitted (CVs shall be included as an annex) along with project references on the topic.
Financial Proposal describing the expected remuneration and the proposed period of the intervention divided per deliverable.
Documents and proposals must be sent to Procurement@berytech.org by December 15th, 2023, at the latest, with the subject: “ARYAF Local Sales Specialist- Maha Mouneh.”

Important: The header of the technical and financial offers must clearly note the candidate data (Name, address, country, telephone, email, and fiscal identity number or other official number).

Documents

 Tender Notice