Marketing Manchester Itt Provision of Agency Services Related to Delivery of a Influencer... Tender

Procurement Summary

Country : United Kingdom

Summary : Marketing Manchester Itt Provision of Agency Services Related to Delivery of a Influencer Campaign

Deadline : 15 Apr 2025

Other Information

Notice Type : Tender

TOT Ref.No.: 117074563

Document Ref. No. : MM26-001-125

Competition : ICB

Financier : Self Financed

Purchaser Ownership : Public

Tender Value : GBP 40000

Purchaser's Detail

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Tender Details

Marketing Manchester (MM), part of the Growth Company (GC), is seeking to appoint an Agency to deliver an influencer campaign to promote Manchester to leisure travellers from the United Arab Emirates and Saudi Arabia.



The purpose of this project is to appoint an agency to deliver an influencer campaign to promote Manchester as a vibrant leisure destination to travellers from the United Arab Emirates and Saudi Arabia. Social media is a top source of inspiration for audiences across both markets and an influencer campaign would serve to inspire travel to the city, generating overnight stays during the summer months.



Key Objectives



1. Raise awareness of Manchester as a leisure visitor destination to a target audience of Experience Seekers* within the target markets of the United Arab Emirates and Saudi Arabia.



2. Showcase the experience of visiting Manchester through compelling and engaging content, which will be delivered across the right channels to reach our target audiences and amplified to further extend reach and impact.



3. Inspire travel to the city this summer (July - September 2025) and encourage travellers to book now.



4. Generate an incremental uplift in overnight stays in ABID accommodation properties over the summer months (July - September 2025).



5. Drive economic impact for the Greater Manchester region.



* Further information on the Experience Seeker audience: Experience Seekers want to squeeze the mos...
Location Of Contract : M15JW
Industry : Tourist information services - 63513000 Social research services - 79315000 Advertising campaign services - 79341400 Direct marketing services - 79342100 Promotional services - 79342200 Marketing management consultancy services - 79413000
Value Of Contract : £40, 000
Published Date : 1 April 2025
Closing Date : 15 April 2025

Documents

 Tender Notice