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ANCHOR HANOVER GROUP has floated a tender for Media Advertising Buying (C8985). The project location is United Kingdom and the tender is closing on 10 Feb 2025. The tender notice number is CF-0004300DQH000001r8Gb2AI, while the TOT Ref Number is 114375722. Bidders can have further information about the Tender and can request the complete Tender document by Registering on the site.
Procurement Summary
Country : United Kingdom
Summary : Media Advertising Buying (C8985)
Deadline : 10 Feb 2025
Other Information
Notice Type : Tender
TOT Ref.No.: 114375722
Document Ref. No. : CF-0004300DQH000001r8Gb2AI
Competition : ICB
Financier : Self Financed
Purchaser Ownership : Public
Tender Value : GBP 8500000
Purchaser's Detail
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Login to see detailsTender Details
The media agency shall work with Anchor to effectively plan, buy, monitor and report offline and online media for its Group product portfolio. Products and services to include care homes, rental housing, new housing for sale, and staff recruitment, plus any other business services where required.
Overview: the provision of integrated offline and online media buying services for the Anchor Hanover Group.
Deliverables: the media agency shall work with Anchor to effectively plan, buy, monitor and report offline and online media for its Group product portfolio. Products and services to include care homes, rental housing, new housing for sale, and staff recruitment, plus any other business services where required.
Channel selection and management - all advertising channel activity must by optimised towards sales and occupancy targets. While other metrics are important, the primary KPI is always the volume/quality of leads fed into and through the marketing funnel.
Market understanding - the agency is required to support Anchor in using effective insight, audience understanding and competitor analysis to target and position products and services to the most appropriate demographics.
Reporting platform requirements - the agency shall, at a minimum, meet the following reporting platform requirements:
- provide, maintain and manage a 'live' online reporting platform (dashboard) that combines performance for all media channels in one place with ful...
Location Of Contract : BD1 2ST
Industry : Advertising and marketing services - 79340000
Value Of Contract : £7, 500, 000 to £8, 500, 000
Published Date : 6 February 2025
Documents
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