Media Strategy, Planning, Buying, Monitoring, and Evaluation for the Promotional... Tender

Procurement Summary

Country : Belgium

Summary : Media Strategy, Planning, Buying, Monitoring, and Evaluation for the Promotional Activities of the European Travel Commission (Multi Supplier Framework Agreement)

Deadline : 12 Aug 2024

Other Information

Notice Type : Tender

TOT Ref.No.: 103745394

Document Ref. No. : 402246-2024

Competition : ICB

Financier : Self Financed

Purchaser Ownership : Public

Tender Value : EUR 10000000

Purchaser's Detail

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Tender Details

The purpose of this procedure is to establish a Multi-Supplier Framework Agreement (MSFA) with the reopening of competition with a pool of agencies (referred to hereinafter as “selected contractors”) able to deliver media strategy, planning, buying, monitoring, and evaluation services for the promotional activities of ETC. Under this MSFA, ETC intends to cover media strategy, planning, buying, monitoring, and evaluation services for the promotional activities implemented by ETC in cooperation with its member National Tourism Organisations. of ETC (also referred to as the project). It concerns: a)The development of media strategies and associated research and consultancy services; b)The development of media plans that best reach the corresponding target audience(s); c)Media buying, including price negotiations, media space management, monitoring, optimisation, evaluation, and reporting; d)Adaptation of advertising assets associated to the media buying services. e)Monitoring, optimisation and reporting of promotional activities. The underlying activities can range from the placing of a single advertisement in one specific media channel to multi-channel, multi-country campaigns. The comprehensive development of creative concepts and production of communication and advertising assets are not part of the scope of the project. In most cases, ETC will supply the Contractor with the necessary communication and advertising assets for the project, adhering to the technical specificat...
Document Type: Contract Notice
Reference Number: JPP5 - 3 - Content distribution
Contract Type: services
Estimated Value: 10000000 - EUR
Authority Type: body-pl
Doc Title: Media strategy, planning, buying, monitoring, and evaluation for the promotional activities of the European Travel Commission (Multi Supplier Framework Agreement)
Dispatch Date: 2024-07-04
Publish Date: 2024-07-05
Submission Date: 2024-08-12

Documents

 Tender Notice