Provision of Branding Identity Tender, Yemen - 104713858

Procurement Summary

Country : Yemen

Summary : Provision of Branding Identity

Deadline : 02 Aug 2024

Other Information

Notice Type : Tender

TOT Ref.No.: 104713858

Document Ref. No. :

Competition : ICB

Financier : Self Financed

Purchaser Ownership : Public

Tender Value : Refer Document

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Tender Details

Tenders are invited for Provision of Branding Identity.

Deadline: 02-08-2024 at 3:00 PM Sanaa time

Background

The Sana-a Center for Strategic Studies is an independent think-tank that seeks to foster change through knowledge production with a focus on Yemen and the surrounding region. The Center-s publications and programs, offered in both Arabic and English, cover political, social, economic, and security-related developments, aiming to impact policy locally, regionally, and internationally.
We are a dynamic, highly mobile, multilingual team with diverse backgrounds and expertise. Our main office is in Yemen, while most of our team works remotely from locations across Yemen, the Middle East, and major cities around the world. Among our core strengths are our versatility, initiative, access, networks, and audacity.

Objective

Sana'a Center has been a key player in influencing decision-making, spreading the narrative about Yemen, and preserving historical memory. With its strategic shift towards the most important and largest centers of studies and thought in Yemen and the surrounding region. The Sana'a Center aims to broaden its impact and offerings. This transition necessitates a rebranding initiative that encompasses a new visual identity, messaging, communication strategy, and graphical aspects aligned with its evolved mission and objectives.

Invitation

Sana'a Center invites suitably qualified and experienced branding service providers to participate in a Rebranding assignment for 3 months. Applicants are requested to respond by adhering to all mandatory requirements and ensuring that their submissions align with the specified criteria and evaluation guidelines.
The agency will present 3 visual identity concepts to the Sana'a Center. Each visual identity concept will include a new/renewed logo and font direction, with different mock-ups of where the logo will be applied (corporate, advertising, … etc.), and guidelines on how the logo shall be placed next to other logos. Through three rounds of reviews and amends, Sana'a Center will select one direction.

Tasks and Deliverables:

This assignment is structured in three phases:

The first phase: In the process of Sana'a Center rebranding, the company will develop 3 creative visual identity concepts reflecting the organization's background and goals of the following elements:

· Create 3 professional logo templates to choose from.

· Primary and secondary color palette.

· Choosing appropriate fonts (see font selection instructions);

· Graphics elements, illustrations, icons, and patterns of identity.

· Mock-ups of the use and application of the identity.

The second phase: Create digital communication elements:

· Website layout (Home page).

· Social media pages and accounts.

· Email signature.

· Newsletter (3 templates).

· Presentations PowerPoint, Word templates, letterhead, and Excel.

· Logo animation.

· Voiceprint and music.

· Motion graphics system.

· Photography.

· Social media posters (10 templates of different sizes).

The third phase: Completing the basic and secondary components of identity:

· Brand guidelines.

· Report layout (3 templates).

· Studies and Policy papers layout (3 templates).

· Brochures and Profiles for the organization and projects.

· Roll-ups and banners.

· Advertising materials (Mug, T-shirt, Cap, Bags, Notepad, etc.).

Documents

 Tender Notice