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BUS EIREANN/IRISH BUS has floated a tender for Provision of Campaign Management Solution (Cms) for Expressway.Ie Website. The project location is Ireland and the tender is closing on 27 May 2024. The tender notice number is 3461758, while the TOT Ref Number is 100435354. Bidders can have further information about the Tender and can request the complete Tender document by Registering on the site.
Procurement Summary
Country : Ireland
Summary : Provision of Campaign Management Solution (Cms) for Expressway.Ie Website
Deadline : 27 May 2024
Other Information
Notice Type : Tender
TOT Ref.No.: 100435354
Document Ref. No. : 3461758
Competition : ICB
Financier : Self Financed
Purchaser Ownership : Public
Tender Value : Refer Document
Purchaser's Detail
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Login to see detailsTender Details
The Contracting Authority proposes to award a Contract for the provision of Campaign Management Solution for Expressway.ie website. This will allow Bus Éireann to actively engage with its Expressway customer base through targeted campaign, tailored first time customer interactions etc. across different channels for an initial three (3) year period. The Contracting Authority reserves the right to extend this Contract for further 2 x twelve (12) month periods., resulting in the maximum potential being no more than sixty (60) months. Key features of the Service, which The Contracting Authority seeks to implement, may include: • Tracking of your customers' behaviour, be it online or through backend integrations and imports. • Advanced analytics and segmentations of the tracked data, boosted by AI-powered predictive capabilities. • Single customer view allowing your analyses dig deep on a customer level. • Omni-channel orchestration that allows you to automatize communication with your customers through email, SMS, web layers or notifications. • Personalization of your communication based on advanced custom conditions. • Product recommendations engines. • Comprehensive email management to design, send, evaluate and optimize your email campaigns. • AB testing capabilities enhanced by AI. • Comprehensive suite of API-s. Required Minimum Annual Turnover of at least €500, 000
Procedure : Negotiated with prior call for competition
Publication Date : 27/05/2024
Deadline : 27/05/2024 12:00:00
Documents
Procurement Documents for Ireland
Access a comprehensive library of standard procurement documents specific to Ireland. Here, you'll find all the essential forms, guidelines, and templates required for tender applications and submissions in Ireland
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