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THE LATER has floated a tender for Provision of a Marketing Automation Application Service for the Implementation of an Inbound B2b Marketing Strategy. The project location is France and the tender is closing on 30 Jan 2023. The tender notice number is 019843-2023, while the TOT Ref Number is 77312323. Bidders can have further information about the Tender and can request the complete Tender document by Registering on the site.
Procurement Summary
Country : France
Summary : Provision of a Marketing Automation Application Service for the Implementation of an Inbound B2b Marketing Strategy
Deadline : 30 Jan 2023
Other Information
Notice Type : Tender
TOT Ref.No.: 77312323
Document Ref. No. : 019843-2023
Competition : ICB
Financier : Self Financed
Purchaser Ownership : Public
Tender Value : Refer Document
Purchaser's Detail
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Login to see detailsTender Details
La Poste (LP) has chosen to deploy an Inbound Marketing approach in order to detect potential business at the right level of maturity.
Our tools are:
• 1 B2B CRM database of several hundred thousand customers,
• 1 CRM (Microsoft Dynamics) for vendors (1000 users),
•1 Marketing campaign management tool: Adobe campaign
• 1 stand-alone Marketing Automation (MA) solution to be synchronized with Adobe campaign (and therefore with the CRM).
The project is to acquire a MA solution at the service of our Inbound Marketing strategy.
La Post's data processinge, including hosting, backup and / or consultation must imperatively be located within the European Union (EU), a country of the European Economic Area (EEA), a country recognized as adequate by the European Union. The consultation file that will be sent to the service providersselected will specify the items related to this requirement.
Doc Title: Sales or marketing software package
Contract Type: Supplies
Document Type : Contract notice
Reference Number : 2023/S 010-019843
Contract Type : Supplies
48481000 - Sales or marketing software package
Authority Type : Utilities entity
Type of Procedure : Negotiated procedure
Regulation : European Union, with participation by GPA countries
Bid Type : Submission for all lots
Doc Title : Sales or marketing software package
Dispatch Date : 2023-01-09
Publish Date : 2023-01-13
Submission Date : 2023-01-30
Documents
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