Quantitative Audience Analysis Tender, Thailand - 91041463

Procurement Summary

Country : Thailand

Summary : Quantitative Audience Analysis

Deadline : 07 Nov 2023

Other Information

Notice Type : Tender

TOT Ref.No.: 91041463

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Competition : ICB

Financier : Other Funding Agencies

Purchaser Ownership : Public

Tender Value : Refer Document

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Tender Details

Request for proposals are invited for Quantitative Audience Analysis.

Closing Date: 7 Nov 2023

Type: Consultancy

Background

ECPAT International invites qualified contractors to submit a proposal for a comprehensive, quantitative analysis of our audience. We are looking for expert insights into the geographic distribution, demographic characteristics, and media consumption habits of our existing and prospective audience to refine our communications strategies.

Rationale

Understanding our audience is paramount in tailoring our messages and campaigns for maximal impact. Data-driven insights not only help in efficient resource allocation but also enable us to reach new potential supporters. Through this exercise, we aim to expand our impact and reach in line with our long-term goals across activism, fundraising, advocacy, and campaigning.

Scope of Work

The selected contractor will undertake the following responsibilities:

Preliminary Research and Planning: Outline and define the scope of the project, including the key stakeholders involved, data requirements, and timelines.
Data Collection: Use quantitative methods, like social media and website analytics, to gather relevant data. Peer analysis in the child rights/digital SEC community will also be part of this stage.
Data Analysis: Identify patterns, trends, and insights from the collected data. Statistical and segmentation analysis will be used for this purpose.
Report Generation: Compile a comprehensive report detailing the findings and actionable recommendations for engagement strategies.
Presentation: Present the findings to ECPAT International, addressing any queries or clarifications.
Post-Project Evaluation: Assist in evaluating the impact of the newly implemented communication strategies.
Timeline:

The project is expected to commence by 12/12/2023 and conclude by 29/02/2024.

Budget:

The estimated budget for the project is between US$8, 000 to US$10, 000.

Additional Information

This is a home-based position; the contractor will work from home or own office but should be available online for pre-arranged meetings with the ECPAT-s team in Bangkok

The contracted entity is expected to act at all times in a manner consistent with the values of ECPAT International and in compliance with the organisation-s policies and procedures including Child Safeguarding Policy and the Staff Code of Conduct.
The selected contractor may require access to ECPAT's internal data, such as previous surveys, customer databases, and analytics tools. This will require adherence to necessary confidentiality agreements.
This Request for Proposals is open to individual consultants as well as agencies.
Selection Criteria:

Proposals will be evaluated based on the following criteria:

Previous experience in audience analysis
Methodological rigour
Budget and timeline feasibility
References and case studies
Contact:

For any questions or clarifications, please contact Andrew Beaton at andrewb@ecpat.org

How to apply
Expressions of interest

Please send your expression of interest to vacancy@ecpat.org together with the following information:

A brief overview of relevant experience.
Your proposed methodology for the project
An outline of the data sources you intend to use.
A pricing structure, including any negotiable elements.
Deadline: please submit your expression of interest no later than 7 November 2023

ECPAT International is a global network of organisations working together for the elimination of the sexual exploitation of children in all its manifestations i.e. exploitation of children in prostitution, online child sexual exploitation, sale and trafficking of children for sexual purposes, sexual exploitation of children in travel and tourism and some forms of child, early and forced marriage. The ECPAT Network currently consists of 126 members working at national and local levels in 104 countries. The ECPAT Secretariat coordinates the global work of ECPAT and is based in Bangkok, Thailand.

Documents

 Tender Notice