Procurement Summary
Country : United Kingdom
Summary : Rbgkew1378 - Market Research Framework
Deadline : 25 Feb 2025
Other Information
Notice Type : Tender
TOT Ref.No.: 113522548
Document Ref. No. : BIP919279914
Competition : ICB
Financier : Self Financed
Purchaser Ownership : Public
Tender Value : GBP 900000
Purchaser's Detail
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Login to see detailsTender Details
The purpose of the Market Research Framework is to build beneficial longer-term relationships with a set of high quality, agile, cost-effective suppliers who will understand the RBG Kew brand in depth.
The purpose of this Specification is to update our framework agreement (roster) of suitably skilled and qualified research suppliers to deliver a range of market research projects across various audience groups, including but not limited to members, paying visitors, donors/patrons, digital visitors, prospective visitors/customers and broader audiences. Market research supports RBG Kew's marketing and communications, membership activities, public programmes, digital and visitor experience, fundraising/development and commercial activity.
We are looking for suppliers with experience in areas such as customer experience research, brand research, product development, market testing, audience understanding, pricing analysis and segmentation within cultural attractions, leisure, tourism, hospitality or retail sectors. Suppliers must be proficient in both online and on-site methodologies, conduct qualitative and quantitative research and process large volumes of data.
Location Of Contract : London
Industry : Market research services - 79310000
Value Of Contract : £900, 000
Published Date : 21 January 2025
Closing Date : 25 February 2025
Documents
Tender Notice