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TOURISM AND CULTURE AUTHORITY has floated a tender for Rfq-experience Abu Dhabi - Influencer Management Agency. The project location is UAE and the tender is closing on 07 Apr 2025. The tender notice number is 6573727, while the TOT Ref Number is 116174836. Bidders can have further information about the Tender and can request the complete Tender document by Registering on the site.
Procurement Summary
Country : UAE
Summary : Rfq-experience Abu Dhabi - Influencer Management Agency
Deadline : 07 Apr 2025
Other Information
Notice Type : Tender
TOT Ref.No.: 116174836
Document Ref. No. : 6573727
Competition : ICB
Financier : Self Financed
Purchaser Ownership : Public
Tender Value : Refer Document
Purchaser's Detail
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Login to see detailsTender Details
The Department of Culture & Tourism (DCT) is seeking an agency to provide end-to-end support for its influencer program, inclusive of strategy building, budget management, projections, KPI management, travel bookings of flights, hotels, providing on-ground experiences, along with on-ground hosting and measurement/reporting. Marketing is conducted in 27 markets (and additional if requested) that are projected to deliver the biggest volume of visitors to Abu Dhabi. DCT-s Strategic Marketing and Communications Sector delivers a comprehensive 360 programme across its various paid, owned, and earned verticals. Within its different verticals, the Influencer programme has succeeded in advancing the destination-s visibility, addressed key misconceptions, through the familiar lenses of influencers and content creators to travelers around the world. The DCT influencer programme also demonstrated DCT-s commitment to its 2030 goals.
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