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BRUSSELS PROFESSIONAL REFERENCE CENTER FOR THE HORECA NON-PROFIT SECTOR has floated a tender for Service Market for a Visibility Campaign, Notoriety of the Horeca Sector and the Professions which Represent them as Well as the Training Leading to it in the Brussels Region. The project location is Belgium and the tender is closing on 08 Mar 2024. The tender notice number is 66680-2024, while the TOT Ref Number is 96124423. Bidders can have further information about the Tender and can request the complete Tender document by Registering on the site.
Procurement Summary
Country : Belgium
Summary : Service Market for a Visibility Campaign, Notoriety of the Horeca Sector and the Professions which Represent them as Well as the Training Leading to it in the Brussels Region
Deadline : 08 Mar 2024
Other Information
Notice Type : Tender
TOT Ref.No.: 96124423
Document Ref. No. : 66680-2024
Competition : ICB
Financier : Self Financed
Purchaser Ownership : Public
Tender Value : Refer Document
Purchaser's Detail
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Login to see detailsTender Details
The objective of the campaign is to stimulate recruitment in the HORECA sector (Hospitality, Catering, Cafe/Bar) by structurally integrating this initiative into an awareness campaign aimed at upgrading both the professions and the sector which represents them. The strategy will be based onstrong emotional elements to generate engagement with an emphasis on the following points: 1. Diversity of professions: Highlight the variety of professions. We know the job of receptionist but do we know that of Revenue Manager? Do we know that an establishment will soon be brought to tfind a chef, a barista as a sales representative, an Event Manager or a Community Manager… 2. Intrinsic qualities of technical professions: Compare professions to creative activities, highlighting the role of conductors and craftsmen with often mechanical know-howonnu, allowing you to live extraordinary experiences. 3. Transmission: Highlight the family aspect of culinary passion, countering young people's erroneous perceptions of sophisticated cuisine compared to fast food options. 4. Valorization of training: Soalign the quality of Brussels training structures, whether technical or continuing for adults. And by highlighting access to a catalog of training made compulsory by the new legal directives. 5. Personal development: Highlight careers offered...
Document Type: Contract Notice
Reference Number: Horeca Be Pro/COM/24/001
Contract Type: services
Authority Type: org-sub-ra
Doc Title: SERVICE MARKET FOR A VISIBILITY CAMPAIGN, NOTORIETY OF THE HORECA SECTOR AND THE PROFESSIONS THAT REPRESENT THEM AND THE TRAINING THAT LEADS TO THEM IN THE REGIONBRUXELLOISE
Dispatch Date: 2024-01-30
Publish Date: 2024-02-01
Submission Date: 2024-03-08
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