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DEPT OF DEFENSE has floated a tender for Sources Sought Air Force/Space Force Branding Marketing Optimization. The project location is USA and the tender is closing on 21 Aug 2023. The tender notice number is FA302223Q0334, while the TOT Ref Number is 87345733. Bidders can have further information about the Tender and can request the complete Tender document by Registering on the site.
Procurement Summary
Country : USA
Summary : Sources Sought Air Force/Space Force Branding Marketing Optimization
Deadline : 21 Aug 2023
Other Information
Notice Type : Tender
TOT Ref.No.: 87345733
Document Ref. No. : FA302223Q0334
Competition : ICB
Financier : Self Financed
Purchaser Ownership : Public
Tender Value : Refer Document
Purchaser's Detail
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Login to see detailsTender Details
Description
This is a sources sought for an upcoming requirement, created in order to gauge interest for market research purposes. No contract will be awarded as a result of this action.
The customer is searching for an industry consultant will review and assess the trademark licensing program for effectiveness and efficiency, analyze the consumer market to see where we are undersaturated or oversaturated with Air Force/Space Force-branded merchandise, and develop a formalized merchandise licensing plan based on their findings and industry best practices.
a. Evaluate the existing program and its strategies, to include processes, policies, and manpower, benchmarking it against three competitive, like-minded licensing programs (non-military).
b. Conduct qualitative (number-based) market research of the retail landscape to identify potential licensing opportunities, target markets, and current market saturation of DAF's Tier 1 logos. Tier 1 logos are the Air Force Symbol and the Space Force Delta.
c. Provide guidance on licensing agreement negotiations, including terms and royalty structures.
d. Develop customized documents (license application questions, checklists, scorecards) to aid in the identification and evaluation of potential licensees, as well as renewal of expiring licenses.
e. Develop a comprehensive 5-year licensing strategy tailored to the DAF's brands and business goals.
The contractor will perform primarily remotely with 1-2 on-site visits in San Antonio, Texas (JBSA Randolph), if needed, to observe the program and present deliverables. Travel costs will be included in the total contract price.
Active Contract Opportunity
Notice ID : FA302223Q0334
Related Notice
Department/Ind. Agency : DEPT OF DEFENSE
Sub-tier : DEPT OF THE AIR FORCE
Major Command : AETC
Office : FA3022 14 CONS LGCA
General Information
Contract Opportunity Type: Sources Sought (Original)
All Dates/Times are: (UTC-05:00) CENTRAL STANDARD TIME, CHICAGO, USA
Original Published Date: Aug 14, 2023 01:53 pm CDT
Original Response Date: Aug 21, 2023 01:00 pm CDT
Inactive Policy: 15 days after response date
Original Inactive Date: Sep 05, 2023
Initiative: None
Classification
Original Set Aside: Total Small Business Set-Aside (FAR 19.5)
Product Service Code: R422 - SUPPORT- PROFESSIONAL: MARKET RESEARCH/PUBLIC OPINION
NAICS Code: 541613 - Marketing Consulting Services
Place of Performance: JBSA Lackland, Tx 78236 USA
Documents
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