Uk_2024_English & Exams Content Marketing Framework Tender, United Kingdom - 109116880

Procurement Summary

Country : United Kingdom

Summary : Uk_2024_English & Exams Content Marketing Framework

Deadline : 10 Dec 2024

Other Information

Notice Type : Tender

TOT Ref.No.: 109116880

Document Ref. No. : IT-117-3687-BC/03687

Competition : ICB

Financier : Self Financed

Purchaser Ownership : Public

Tender Value : Refer Document

Purchaser's Detail

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Tender Details

The British Council is tendering for the development of a content marketing framework for the English and Exams marketing function of the organisation. The British Council envisage the content marketing framework will be organised into three (3) lots as follows:

1. Lot 1: One (1) dedicated B2C content marketing agency on a retainer.

2. Lot 2: One (1) dedicated B2B content marketing agency on a retainer.

3. Lot 3: Three (3) content marketing agencies (B2B and/or B2C) on a framework agreement where work will be awarded on a demand basis. Projects/work will be awarded via a mini competition.



The content marketing agencies on the framework are expected to collaborate with our existing creative and campaign agency partner in delivery and other agency partners on our roster.



Expected range of content marketing services include but are not limited to strategically creating, distributing, optimizing, and managing content to achieve specific marketing goals of the British Council. This includes devising content strategies tailored to target audiences, creating engaging content across various formats and channels, distributing it effectively through platforms like social media, emails and websites, optimising content based on British Council supplied performance data, managing content workflows and calendars, and providing consulting and training to enhance the British Council marketing teams capabilities.



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Location Of Contract : E20 1JQ
Industry : Advertising and marketing services - 79340000 Advertising services - 79341000 Advertising consultancy services - 79341100 Advertising management services - 79341200 Advertising campaign services - 79341400
Value Of Contract : £0
Published Date : 23 October 2024
Closing Date : 10 December 2024

Documents

 Tender Notice